This Business Strategy Made No Sense On Paper — But Drove Most of Our Customer Loyalty
What started as handwritten notes in our earliest orders became a lasting lesson in why the most “inefficient” moments are often the ones customers re...
The Indulgence Strategy: Why This Successful Protein Brand Wants to Change the Conversation
Jason Wright built a booming snack brand by obsessing over protein. Now he’s deliberately talking about something else. As CEO and founder of Wilde Br...
This Republican voted to convict Trump. Now he's up for reelection. Can he survive?
Louisiana Sen. Bill Cassidy was one of seven Republican senators who voted to convict President Trump. Now he's running for reelection in a race that ...
This Republican voted to convict Trump. Now he's up for reelection. Can he survive?
Louisiana Sen. Bill Cassidy was one of seven Republican senators who voted to impeach President Trump. Now he's running for reelection in a race that ...
‘Why are we even doing this?’ The week that left Britain’s PM looking like an interim leader
PM has shed authority in week that has made him look like an interim leader in office only until replacement foundIt was a minute or so into his BBC i...
Ilona Maher Swears This Drugstore Lipstick Lasts Through Rugby Games
One thing about Ilona Maher is that she's always going to be herself. Whether that's (literally) lifting up her partner on Dancing with the Stars or r...
Shakira returns to official World Cup song duty, this time with Burna Boy
FIFA's official 2026 World Cup song is "Dai Dai" from Shakira and Burna Boy. There are a number of factors that shape which songs define a tournament ...
The Logistical Odyssey Behind This Ryan Reynolds-Backed Sailing Championship
Behind Ryan Reynolds’ SailGP team is a globe-spanning logistics machine moving 115 shipping containers and more than 1 million kilograms of cargo betw...
Don’t Send Generic Emails — This Is the Personalization Shift That Will Boost Your Profits and Engagement
Getting email personalization right — and, more importantly, implementing it at scale — is what can really move the needle for ecommerce brands that a...
‘God gave us this city’: Israeli nationalists join Jerusalem Day protest to mark city’s capture
State-sponsored march through Muslim quarter of Old City saw protesters waving flags and chanting ‘Death to Arabs’ on anniversary of city’s annexation...
Use this map to find the data centers in your backyard
When Oregon resident Isabelle Reksopuro heard Google was gobbling up public land to fuel its data centers in her home state, she didn't initially know...
Wealthy People Are Investing Money Into This New Category — Are You?
A shift is happening among high-income professionals. Doctors, attorneys and executives who are capital-rich and time-poor are moving idle capital int...
This Frizz-Fighting Dyson Airwrap Is $150 Off Ahead of Memorial Day
Summer means heat, travel, and nonstop plans. The last thing you want is to spend vacation time wrestling with a bulky hair tool that overheats, takes...
‘Inevitable’ jet fuel shortages will drive up air fares this summer, says Willie Walsh
Impact of disruption caused by US-Israeli war on Iran may be felt into 2027 even if strait of Hormuz reopens, says aviation body headIncreases in air ...
The crypto Clarity Act returns to the Senate this week. The banks are already trying to kill it.
Hello and welcome to Regulator, the newsletter for Verge subscribers that goes into tech shenanigans that take place in the backrooms of Washington. R...
Wes Streeting: PM-in-waiting or ‘this generation’s David Miliband’?
Health secretary’s lack of challenge had reassured Starmer and his allies – but then briefings for a speculative Thursday launch emergedAs the unoffic...
