Selling Burritos Back to Mexico: Chipotle’s Bold Expansion
As the Mexican-inspired American chain makes its debut in Mexico, it faces a major hurdle: convincing Mexicans to buy an Americanized take on their ow...
Derision at US chain Chipotle’s plan to sell its Mexican food in Mexico
One social media user described the opening of its first outlet in Monterrey as ‘like the dog teaching a duck to fly’A US chain’s plan to sell its ver...