The Smartest Growth Strategy I Learned Didn’t Come From an MBA — It Came From an Advertising Creative
The next breakthrough for your business may not come from another productivity tool or another trend report, it may begin exactly where a creative dir...
AI won’t save advertising, says Digitas’ Amy Lanzi
We’ve got a special Decoder today — I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber...
ITV says World Cup will be ‘six-week Super Bowl’ for advertising
Broadcaster reveals its revenues from expanded tournament are running about 30% higher than Euro 2024The World Cup will be the most lucrative sports e...
Texas sues Netflix for advertising ‘bait and switch’ and spying
Texas Attorney General Ken Paxton has filed a lawsuit against Netflix, accusing the company of "spying on Texans, including children, and collecting u...
City firms bank on ‘savvy’ advertising campaign to push Brits towards investing
The campaign, fronted by a CGI squirrel, is part of government initiative to boost financial risk taking, amid fears UK growth is being stymiedNils Pr...
Energy giants spending millions of dollars on advertising blitz to fight gas export tax, inquiry told
Shell Australia says campaign needed to ‘counter-balance’ claims by levy advocates – but Ed Husic urges industry ‘do not spend millions defending the ...
