Brunel’s SS Great Britain site drops historical name in ‘cool’ rebrand
New name, Bristol Dockyards, and museum revamp aimed at becoming more rooted in community, says chief executiveOne of the UK’s maritime landmarks is b...
‘AI washing’: firms are scrambling to rebrand themselves as tech-focused
PR executives say UK companies are forcing them to present ordinary automation as artificial intelligence UK companies are performing “yoga-level” str...