Stop Chasing AI Search Rankings. Start Defining the Category Instead.
When another agency started selling Machine Relations, the category I named, I didn't fight it. Here's why owning the definition beats renting a spot ...
Maybe You’re Not Supposed to Reach Your Full Potential. Here’s What You Should Ask Instead.
We spend our lives trying to become everything we’re capable of becoming. But the problem with “full potential” is that we’ve already decided what ful...
The U.S. Braced For the World Cup. It Fell in Love Instead.
Amid anxiety over how the United States would welcome the world, cities like Lawrence, Kan., and Boston threw open their doors. The bonds forged are s...
Stop Chasing Reach. Here’s Why the Smartest Brands Are Building Communities Instead.
The brands generating the most buzz today aren't necessarily the ones reaching the most people. They're the ones building communities people genuinely...
It’s Impossible to Predict the Future — So Stop Trying. Do These 3 Things instead.
In 2026, it's virtually impossible to anticipate every potential hazard or curveball the coming year may throw our way. There are a few things you can...
‘Follow Your Passion’ Is Bad Advice, Says This Best-Selling Author. Here’s What You Should Do Instead.
The wildly successful author talks about breaking into new territory with his latest novel, "Young World," and his best advice for dragging a personal...
