I Watched My Startup’s Hidden Weaknesses Surface Overnight — Here’s the 4-Part Stress Test Every Founder Should Run Before a Downturn Hits
Most companies don't break all at once — they crack in predictable places, and the founders who survive are the ones who pressure-test cash, dependenc...
The First Thing Businesses Cut in a Downturn Is Exactly What Grew Ours to $120 Million
In 2008, I made a decision that crippled my revenue until 2010. In 2020, a similar situation arose, but this time, I tried another tactic — and the re...